For most businesses referrals and recommendations are the best sources of new business. With over 80% of new business starting with a referral, it's vital we have a smooth process for prospects to find us.
Most referrals will be to your name, not the business name. How do you ensure when they Google you to get your details and check your credibility they can find you? Personal SEO. That's how your name ranks in Google and other search engines.
Your personal website is the best SEO for your name. Safer than using social media as your main link as you own it!
This course will teach you how to build a personal website from the URL to content and platforms. Even if you don't want to build it yourself, you will have to tell someone what to do, so best to be informed!
Marketing expert, speaker and published author, Andrew Ford is the Founder and lead Personal Branding Consultant at Social Star. With an undergraduate degree in Marketing and Master’s degree in Entrepreneurship, Andrew has the formal qualifications many many digital experts lack.