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Understand your Personality - The best role you have in your business

Understanding your Personality is playing to our strengths at work - Week 2 of my Launch a Business in 12 weeks course

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If you have had that feeling of loving work, where you are doing exactly what you are passionate about and in the way you like to do it. That is a match of your personality and role. Where you are playing to your strengths.

Before you start your business it's important to know your Personality to design your role around your strengths and find others to support your weak areas. This course is designed to assist you in that process.

With assistance from Roger Hamilton's Wealth Dynamics assessment and unique processes from Social Star, we review your Personality style and how to represent that online to match you and your industry.

Once we understand our Personality and align your role to it, we need to review your Lifestage. This measures the long term future of the business to match to our goals, which is the next part of the course.




Your Instructor


Andrew Ford
Andrew Ford

Marketing expert, speaker and published author, Andrew Ford is the Founder and lead Personal Branding Consultant at Social Star. With an undergraduate degree in Marketing and Master’s degree in Entrepreneurship, Andrew has the formal qualifications many many digital experts lack.


With a natural gift for reading people and 15 years’ experience running marketing campaigns at global corporations, Andrew now applies his passion for branding and digital to assisting Professionals. He states, “Your personal brand is the best way to attract referrals and new business. Business hasn’t changed much, clients buy from people they like and trust. The difference is that the first point of contact with prospects is your online information so you better have it right”.

That’s why he created a unique methodology called ‘e-ttraction’ to help Professionals boost their careers and attract more referrals to their businesses. The system was documented in his popular book ‘Creating a Powerful Brand’ published in 2014.

The e-ttraction process helps clients to Understand their personals core skills and drivers, Build their online presence in social media and learn how to Leverage their brand to add connections with engaging content.

Andrew takes his clients on a digital journey from nervous beginners to confidently using personal branding as their marketing system. He genuinely loves his work and clients relish his passion for improving their brands and businesses.

If you are a student, professional working for others or own your own practice, visit his website for more on how you can be more e-ttractive and boost your career and business.

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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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