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Understand your Resources - Do you have enough to start your business?

Understanding your Resources helps with mitigating potential risks - Week 4 of my Launch a Business in 12 weeks course

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"Begin with the end in mind", is a famous statement from management guru Stephen Covey.

Examining your Resources is important to ensure you have enough Time, Cash and Connections to get your business off the ground.

If you don't have any of these, you will be in trouble before you start. If you have one of these you can use them to create the other two. Time can create connections and money; money can create connections and leverage time etc

Once we understand our Resources we can now plan to build our personal brand assets to start our business e-ttraction.




Your Instructor


Andrew Ford
Andrew Ford

Marketing expert, speaker and published author, Andrew Ford is the Founder and lead Personal Branding Consultant at Social Star. With an undergraduate degree in Marketing and Master’s degree in Entrepreneurship, Andrew has the formal qualifications many many digital experts lack.

With a natural gift for reading people and 15 years’ experience running marketing campaigns at global corporations, Andrew now applies his passion for branding and digital to assisting Professionals. He states, “Your personal brand is the best way to attract referrals and new business. Business hasn’t changed much, clients buy from people they like and trust. The difference is that the first point of contact with prospects is your online information so you better have it right”.
That’s why he created a unique methodology called ‘e-ttraction’ to help Professionals boost their careers and attract more referrals to their businesses. The system was documented in his popular book ‘Creating a Powerful Brand’ published in 2014.
The e-ttraction process helps clients to Understand their personals core skills and drivers, Build their online presence in social media and learn how to Leverage their brand to add connections with engaging content.
Andrew takes his clients on a digital journey from nervous beginners to confidently using personal branding as their marketing system. He genuinely loves his work and clients relish his passion for improving their brands and businesses.
If you are a student, professional working for others or own your own practice, visit his website for more on how you can be more e-ttractive and boost your career and business.

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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
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