"Begin with the end in mind", is a famous statement from management guru Stephen Covey.
Examining your Resources is important to ensure you have enough Time, Cash and Connections to get your business off the ground.
If you don't have any of these, you will be in trouble before you start. If you have one of these you can use them to create the other two. Time can create connections and money; money can create connections and leverage time etc
Once we understand our Resources we can now plan to build our personal brand assets to start our business e-ttraction.
Marketing expert, speaker and published author, Andrew Ford is the Founder and lead Personal Branding Consultant at Social Star. With an undergraduate degree in Marketing and Master’s degree in Entrepreneurship, Andrew has the formal qualifications many many digital experts lack.